Vacancy Social Media Specialist

Social Media Specialist. Entrepreneurial. Responsible. Ambitious. Independent.
Does this sound like you? Then this could be your next exciting challenge!

About Rijks Digital Marketing Agency

Rijks Digital Marketing Agency is a fast-growing digital marketing agency based in Haarlem. We empower diverse (A-)brands to achieve online success by combining data-driven insights with human creativity. With our team of experienced experts and innovative campaigns, we drive sustainable growth for both our clients and ourselves.

Speaking of contrasts: a role full of freedom and entrepreneurship, set within the walls of a former prison. At Rijks, we believe you can flourish when you’re happy, skilled, and have a solid work-life balance. We will do everything we can to support you in achieving that.

Your Role

• Develop and implement effective social media strategies, including audience targeting, platform selection, and content planning.
• Create compelling content for multiple platforms, such as engaging copy, visuals, and campaigns. You’ll do this independently, using AI tools, or in collaboration with content creators.
• Set up, monitor, analyze, and optimize both organic and paid social media campaigns.
• Analyze and report on campaign performance using tools like Google Analytics, Meta Business Suite, Looker Studio, and other data platforms.
• Optimize funnel marketing and retargeting to effectively engage consumers at every stage of their journey.
• Stay up to date with the latest trends, features, and algorithm changes on platforms such as Meta, TikTok, LinkedIn, and Pinterest.
• Advise clients and create pitches for potential new business opportunities.
• Build and maintain long-term, meaningful relationships with clients.

Technical Skills You Need

To succeed as a Social Media Specialist, you possess:

• Meta Business Suite & Ads Manager: Expertise in ad creation, A/B testing, and audience targeting.
• TikTok Ads Manager: Experience with short-form video advertisements and precise targeting.
• Google Analytics 4: Understanding of traffic flows, conversions, and campaign performance analysis.
• Looker Studio: Knowledge of data visualization for clear and actionable reporting.
• Marketing Automation Tools: Basic experience with platforms like HubSpot or Mailchimp for integrating social advertising.
• SEO Knowledge: Skills to optimize content for increased organic reach and performance.
• Funnel & Remarketing Strategy: Ability to retarget audiences effectively and set up high-performing sales funnels.
• Content Creation Tools: Proficiency with tools such as Canva, Adobe Creative Suite, and AI-based platforms like MidJourney.
• Pixel & Tracking Implementation: Expertise in tools like Meta Pixel and UTM tracking codes for conversion measurement.
• APIs & Integrations: Basic understanding of data sharing across platforms to enhance automation and efficiency.

What We’re Looking For

• Minimum 2 years’ experience as a Social Media Specialist, preferably agency-side.
• Proven success in developing and executing impactful social media campaigns.
• Excellent knowledge of social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
• Creative, analytical, and results-driven; capable of translating data into actionable strategies.
• Strong communication skills, both verbal and written.
• A commercial mindset; you recognize opportunities and turn them into measurable outcomes.
• Experience with funnel marketing and retargeting strategies.
• Technical proficiency and a passion for the latest digital tools and trends.

What We Offer

• An entrepreneurial role with significant freedom and responsibility in Haarlem.
• Career growth opportunities, including the chance to build and lead your own social media team.
• The opportunity to work with a variety of (international) A-brands.
• Unlimited vacation days and a competitive salary.
• An inspiring work environment—set in a former prison—designed for creativity and independence.
• A team of driven and entrepreneurial professionals.
• Support for personal development and career progression. We’ll empower you to determine your own growth path and help you achieve it.

Ready to Take Your Career to the Next Level?

Send your CV and cover letter to felicia@rijksdigital.com. We look forward to hearing from you!